Next-gen Omnichannel solution

JioMart’s Integrated Retail Strategy with Jio Commerce Platform

JioMart launched as “Desh Ki Nayi Dukaan” in 2020, connecting Reliance stores and kiranas via app, web, and WhatsApp. The Jio Commerce Platform tore down data silos and untangled logistics to streamline omnichannel retail

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Key Metrics (last 12 months)

USD 462 M
GMV (Online)
4,800 +
Pin-codes delivered
1,100 +
Cities
11,750
Categories with 18 major departments
57.15 M
Total Orders

Verticals Catered

JioMart offers a diverse product catalog across 18 major departments with 11,751 categories, ranging from groceries, fashion, and electronics to home goods, jewelry, and more. Key segments include:

Key Milestones in JioMart’s Journey

Order Fraud Prevention

  • Auto-Shipment Cancellation for Fake Orders

    JioMart uses predictive analytics to auto-cancel high-risk orders, cutting fake purchases and reducing waste in real time

  • Delivery Fee Control to Curb Cancellation Abuse

    JioMart introduced a delivery fee configuration feature that discourages excessive cancellations by charging nominal fees after repeated order drops. This mitigates abuse and improves delivery partner efficiency

Order Quantity Controls

To prevent misuse and boost average order value, JioMart now offers:

Communication & Trust

  • Dynamic QR

    JioMart prints real-time-validated QR codes on COD invoices for secure, compliant transactions across all major logistics partners

  • Refund SMS

    A single consolidated SMS confirms refund status, cutting confusion and reducing support queries

  • WhatsApp OTP

    OTP-based authentication via WhatsApp replaces SMS, boosting accessibility and cutting delivery failures

  • Cancellations Alerts

    Templated SMS and WhatsApp notifications inform customers of business-initiated cancellations, lowering grievance tickets

  • Arong Alerts

    Pre-approved communication flows manage high-value or escalated transactions proactively and ensure regulatory compliance

Omnichannel Impact at a Glance

₹3,928 Cr
GMV (Online)
57.15M
Pin-codes delivered
49.86M
Cities
1.1K
Categories with 18 major departments
~4,800+
Scheduled, Quick Commerce (30 mins) & Hyperlocal

Driving Omnichannel Growth
with JCP

With JCP’s AI, data, and logistics modules, JioMart scaled into an omnichannel leader—enhancing CX, speeding growth, and showcasing JCP as the engine for digital retail transformation

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