7-Eleven’s Omnichannel Evolution
Delivering urban convenience with JCP’s digital backbone. A unified commerce rollout across marketplaces, web, store tech, and last‑mile—built for speed, accuracy, and scale
7‑Eleven India: convenience reimagined for the always‑on urban customer
A new entrant in India with 24/7 stores across Mumbai and Pune, blending global best practices with local digital innovation. Backed by JCP’s cloud‑native, modular platform
Customer expectations for convenience were already high—with kirana shops and quick‑commerce offering rapid delivery. 7‑Eleven needed to differentiate with a seamless omnichannel experience and scale fast without sacrificing operational efficiency.
The mission: extend in‑store convenience to digital channels with consistent pricing, real‑time inventory, unified loyalty, and swift last‑mile delivery.
Markets
Mumbai and Pune, India
Launch
2024 - 2025 Rollouts
Focus
Hyperlocal, speed, accuracy
Platform
Jio Commerce Platform (JCP)
Launch a future‑proof omnichannel backbone—fast
Deliver a consistent, 24/7 experience across marketplaces, web, and stores with unified inventory, pricing, and loyalty—while scaling locations rapidly
A unified, modular approach with JCP
Aggregator Integration
Real‑time catalog and inventory feeds to Zomato and Swiggy for instant reach, unified order intake, and promo parity across platforms
In‑Store Digital Transformation
Mobile POS, self‑checkout, Scan & Go, and Endless Aisle to capture sales beyond shelf inventory—fully synced to back‑office systems
Own E‑Commerce & Hyperlocal
7eleven.in and 7NOW app powered by JCP’s hyperlocal engine: geo‑fenced serviceability, local assortments, and dynamic slot‑based delivery
Logistics & Last‑Mile Optimization
TMS for smart order routing, rider tracking, polygon‑based zones, and integrated courier network for reliable, on‑time deliveries
Parallel rollouts, iterative pilots, rapid scale
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Zomato live in 2024, Swiggy in 2025—unified feeds push updates across 50+ stores in ~5 seconds
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7eleven.in + 7NOW app with real‑time store pricing, inventory, and nearest‑store fulfillment
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Endless Aisle tablets, self‑checkout kiosks, and Scan & Go reduce queues and capture out‑of‑stock demand
TMS selects the fastest, most cost‑effective courier; live customer tracking boosts trust and repeat use
Digital convenience at scale—measurable, repeatable outcomes
From explosive online growth to faster in‑store checkout, 7‑Eleven India exceeded rollout targets while maintaining service quality
Higher fulfillment rates
Real‑time inventory reduces cancellations and substitutions; orders auto‑routed to in‑stock stores
Loyalty, personalization, and AI‑driven operations
Nationwide expansion
Every new store launches as a smart store with JCP from day one—omnichannel‑ready with unified inventory and orders
7Rewards + CDP
Gradual rollout of loyalty integrated with JCP’s CDP enables personalized offers across channels
In‑store innovation
Scaling self‑checkout and Scan & Go, exploring AR, interactive retail media, and AI‑powered product discovery
Intelligent operations
ML for catalog enrichment, demand forecasting, dynamic pricing, and route optimization to keep costs low and speed high
Expanding reach: GoKhana and HungerBox
In the near future, 7‑Eleven India will list on leading cafeteria and corporate food platforms, broadening on‑demand access