Step into the future, and transform your retail journey with us. Jio Commerce Editions 2025!
India’s Beauty Playground

Tira’s Glow-Up: Fueling a Beauty Empire with JCP’s Digital Backbone

From day one, Tira aimed to be India’s beauty playground. Leveraging JCP’s cloud-native platform plus deep consumer insights, it integrated personalization, immersive omni-channel shopping, and agile innovation, delivering scalable e-commerce journeys

Key Innovations Powered by JCP

Tira rolled out a series of innovations that set it apart in the beauty e-commerce in India space. Here are the
core JCP-powered modules driving Tira’s success:

Smart Personalization & Customer Understanding

Smarter Discovery and Product Navigation

  • Virtual Combos & Gift Sampling

    Bundled deals and cart-based sampling features increased basket value and added delight at checkout

  • Interactive Buying Guides (IBGs)

    Quiz-based guides helped users find ideal products (e.g., fragrance or serum), enhancing conversion and product-fit

  • Profile Builder & Personalized PLP

    First-party skin/hair data powers personalized content, while dynamic banners on PLP highlight offers or trends—reducing scroll fatigue

  • Search Relevance Engine

    Custom logic ranks search results by performance, returns, and freshness, ensuring best-fit product visibility

Smarter Growth with AI-Driven Tools

Delight and Retention-First Fulfillment

  • Gift with Purchase & Loyalty Rewards

    Cart-based freebies and the Tira Treats program (powered by JCP Loyalty) incentivize bigger baskets and repeat purchases—boosting retention

  • Express Checkout & Unified Fulfillment

    Returning users enjoy 2-click checkout with pre-filled data via UCP. Purchases and loyalty points sync instantly across channels, ensuring a truly omnichannel experience

  • AI Chatbot for Support

    Post-order queries are resolved instantly via JCP-enabled chatbot—reducing call center loads and improving satisfaction

Measurable Business Outcomes

By strategically implementing JCP’s capabilities, Tira has not only enriched the customer experience but also delivered
strong business outcomes in the beauty e-commerce in India domain. Key results include:

Higher Acquisition
and Conversion

Simplified onboarding and personalized engagement drove double‑digit sign‑up growth and ~20% higher conversion rates.

Enhanced
Customer Loyalty

The Tira Treats program doubled repeat transaction rates versus non‑members, driving higher retention, referrals, and social buzz

Personalization‑Led
Revenue

Tailored recommendations now generate ~15% of online sales, boosting average order value and lifetime value via effective upsells and cross‑sells

Agile Innovation
and QA Gains

Ratl.ai’s test automation halved QA cycles, increased release frequency, and slashed critical bugs, fuelling uninterrupted innovation

Improved
Campaign ROI

Targeted multichannel campaigns (e.g., “Tira Turns Two” SMS/WhatsApp blasts) lifted marketing ROI by 30%, delivering more revenue
per rupee than generic blasts

5
M
+
Trusted by buyers across our network
20%
One‑fifth more visitors complete checkout
15%
Smart upsells lift basket value by 15 %
40
%
+
Precision search drives 40 %+ product clicks
2×
Loyalty loops double customer return rate
30%
Spend less, earn 30 % more on every rupee

Interactive & Immersive Commerce

Makeup & Video Consultation

Tira uses JCP-integrated Ratl.ai for AI-driven UI testing, halving QA time and enabling faster, bug-free releases

Leading Beauty Retail’s Future

In two years, Tira & JCP have redefined beauty e-commerce in India with immersive tech like smart mirrors, AI skin tools, and data-driven campaigns—proving that vision-led tech drives both delight and growth

Request a Demo
PRODUCTS
Products
Solutions
Resources
Digiral Platform
Developers
Copyright © 2023 Shopsense Retail Technologies Ltd. All rights reserved.
Regulatory
Policies
Terms & Conditions